Growth Desk
Sign inGet started

Feature

Click-to-WhatsApp Ads

Run ads that open WhatsApp conversations.

Use Click-to-WhatsApp AdsBrowse features

Overview

What this feature is

Connect Facebook Login, link Page and ad account assets, create paused CTWA campaigns, and measure WhatsApp entry conversations from the Ads workspace.

  • Connect Meta ads assets from the CRM Ads workspace
  • Create Click-to-WhatsApp campaigns tied to your business number
  • Track referral conversations and readiness blockers in-product
  • Requires eligible Meta ad account, Page, and WhatsApp number linkage

Use Click-to-WhatsApp Ads

Workflow

Ads workspace setup

One focused workspace per feature — open it, configure what it needs, then run and measure.

Use Click-to-WhatsApp Ads

FAQ

Common questions

Does this replace Meta Ads Manager?

No. You still manage billing and advanced ad controls in Meta. This CRM focuses on CTWA creation, asset linkage, and conversation entry measurement.

Use Click-to-WhatsApp Ads

Examples

Business use cases

Teams typically use this capability for:

  • Lead generation ads
  • Instagram/Facebook to WhatsApp
  • Campaign experiments

Use Click-to-WhatsApp Ads

Explore

Part of a product suite

See how this feature fits alongside related modules in the same product line.

View product suite

Ready to put this to work?

Create your workspace, connect your WhatsApp Business number, and turn on this capability with guided setup in the product.

Create workspace