Template discipline
Outbound sends stay tied to approved templates and audience controls — not ad-hoc freeform blasts.
Feature
Launch approved template campaigns at scale.
Overview
Import audiences, choose Meta-approved templates, personalize variables, schedule or send, then track delivery without leaving the workspace.
Problem
Copy-pasting promotional text or reusing unapproved templates can trigger Meta blocks and erode customer trust — especially when opt-outs are not enforced centrally.
Broadcasting in this CRM ties every send to synced templates, audience filters, and delivery telemetry so operators know what went out and what failed.
Benefits
Outbound sends stay tied to approved templates and audience controls — not ad-hoc freeform blasts.
See delivery health per campaign and drill into failures without exporting spreadsheets.
Retarget from analytics when a cohort did not read or reply — still within opt-in and template rules.
Workflow
Audience → template → send → learn — without leaving the workspace.
FAQ
You should not. The CRM helps enforce suppression and consent signals, but list quality and opt-in proof remain your responsibility under WhatsApp policy.
No. Category and consent expectations differ. Choose the template type that matches the message and audience before you send.
Examples
Teams typically use this capability for:
Create your workspace, connect your WhatsApp Business number, and turn on this capability with guided setup in the product.