Growth Desk

Feature

WhatsApp Automation

Trigger the right message at the right moment.

Overview

What this feature is

Connect events, tags, and journeys so follow-ups happen without manual chasing while staying within WhatsApp messaging rules.

  • Visual automation builder for event-driven journeys
  • Trigger from tags, campaign outcomes, and conversation signals
  • Combine templates, delays, and branching logic

Use WhatsApp Automation

Problem

Repeating the same follow-ups by hand

Agents re-send reminders, forget tag conditions, and miss delayed steps when volume spikes — while marketing and support use different tools for the same customer.

The automation canvas centralizes triggers, branches, template sends, and inbox handoff so journeys stay consistent and auditable.

Use WhatsApp Automation

FAQ

Automation boundaries

Do delayed steps run without a worker?

No. Template sends and timed branches enqueue background jobs. Production deployments should run the queue worker continuously.

Can automations bypass template approval?

No. Marketing and many utility outbound paths still require approved templates and valid audience consent.

Use WhatsApp Automation

Examples

Business use cases

Teams typically use this capability for:

  • Abandoned cart follow-ups
  • Onboarding sequences
  • Renewal reminders

Use WhatsApp Automation

Ready to put this to work?

Create your workspace, connect your WhatsApp Business number, and turn on this capability with guided setup in the product.

Create workspace