Growth Desk

Product

Automation Builder

Chatbots, WhatsApp Flows, and event-driven journeys that hand off to humans cleanly.

Overview

Suite overview

Chatbots, WhatsApp Flows, and event-driven journeys that hand off to humans cleanly.

Each capability below has its own feature page — explore without signing in, then connect WhatsApp when you are ready to operate.

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Problem

Manual follow-up does not scale on WhatsApp

Teams copy the same reminder messages, forget tag-based routing, and lose bot context when a human takes over — especially after hours or during campaign spikes.

Automation Builder wires triggers, delays, templates, chatbot branches, and WhatsApp Flows so structured capture and follow-ups run reliably — with explicit handoff into the shared inbox.

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Benefits

Why operators automate here

Visual automation for tags and events

Visual automation for tags and events

Native Flows for structured capture

Native Flows for structured capture

Human handoff with full context

Human handoff with full context

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FAQ

Automation boundaries

Is this a marketplace of pre-built bot templates?

No. You build journeys in your workspace with triggers, conditions, and actions. It is CRM-owned graph UX — not a clone of every third-party template marketplace.

Do Flows work without Meta setup?

WhatsApp Flows require a connected WABA, published Flow assets, and live webhook delivery on your HTTPS app URL. Code readiness is not the same as Meta-verified production traffic.

Can automation send freeform marketing text?

Outbound marketing still follows WhatsApp template rules. Automations use approved templates and session windows where applicable — not arbitrary promotional free text.

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Use cases

Where teams start

Common starting points for this product line:

  • Lead qualification
  • Onboarding
  • After-hours coverage

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Ready to put this to work?

Create a workspace to design bots, publish Flows, and wire event automations beside your inbox.

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