Solution

Marketing campaigns

Plan template broadcasts, measure delivery, and retarget cohorts — alongside CTWA entry when ads assets are connected.

Overview

The workflow

Marketing teams use approved WhatsApp templates, audience segments, and campaign analytics inside the same CRM as your inbox — so replies from a broadcast land in agent queues with context.

Capabilities

CRM capabilities involved

Broadcasting

Approved-template campaigns with delivery and read tracking.

Retargeting

Follow up with cohorts that did not read or reply — within policy.

Campaign analytics

Review performance before the next send.

CTWA ads

Paid entry into WhatsApp when Meta ad assets are linked.

Benefits

Why WhatsApp for this job

Template discipline

Outbound marketing stays tied to approved templates and audience controls.

Reply path to inbox

Responses from campaigns route into the shared inbox — not a dead-end blast.

Measure before scaling

Delivery health and retargeting cues live in campaign analytics views.

FAQ

Common questions

Can we message purchased lists?

You should only message contacts with valid opt-in. The CRM surfaces suppression and consent signals, but list quality remains your responsibility under WhatsApp policy.

Ready to put this to work?

Create a workspace to connect WhatsApp and run this use case with inbox, templates, and automation tools already in the product.

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